By Brendan Dowling
All writer proceeds might be donated to the MyGoodPoints.com charity.
The conceal picture of a racing yacht in complete sail, taking pictures the ability of the wind and crashing via waves, because it speeds up throughout the ocean, is the simplest illustration of what it truly is prefer to speed up corporation development. to head this quickly, you want to have an exceptional crew who recognize what they're doing and who paintings in excellent concord, below the management of a good captain, who makes definitely the right judgements on what path to head and the sails to take advantage of for the wind stipulations, currents, waves and the entire different parts which are thrown at you by way of the unpredictable atmosphere. if you happen to get every thing correct, the thrill and adrenalin rush that comes from the acceleration, as you trip and crash via waves below your individual strength, is invigorating – similar to accelerating the expansion of your company.
Throughout ACCELERATING corporation progress, Brendan Dowling stocks sensible recommendation and tales, according to his personal adventure, so as to assist you to speed up the expansion of what you are promoting.
Section 1 covers the pre-requisites for accelerating corporation progress: motivation, management, imaginative and prescient and process.
Section 2 covers the major parts that force corporation development, supplying you with recommendation and counsel from my very own adventure: your elevator pitch; price proposition; marketplace; the customer’s challenge and your answer; advertising and marketing; revenues; company version; rivals; team/people; funds; and operations. on the finish of every of those chapters, Brendan exhibits how one can entire a slide to your sped up progress Plan that covers all of the issues severe to having a record that types the blueprint to your company’s development.
Finally part three seems to be at different themes which are very important participants to sped up corporation progress: how one can use your board of administrators; operating with enterprise capital investment; promoting your organization; and company ethics.
Appendix 1 encompasses a slide deck template so that you can use to shape the foundation of your personal speeded up progress Plan, whereas Appendix 2 exhibits a pattern slide deck for a fictitious corporation, Nautique2 – in response to Brendan’s first enterprise, Nautique, as though he have been beginning it back from scratch today.
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Accelerating Company Growth: A Practical Guide for CEOs by Brendan Dowling