Get A View from Beneath the Dancing Elephant: Rediscovering PDF

By Peter E. Greulich,David Kassin Fried

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that manner. Who Says Elephants Can’t Dance? expresses this angle rather good. What Gerstner by no means discovered is that a lot of his luck got here from by chance tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Fifties with the construction of 3 uncomplicated ideals: recognize, carrier and Excellence.

But today’s IBM has misplaced its tradition, its structure and its approach. absolutely a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, particularly they search a go back to its unique intent.

This e-book captures how that vary occurred—a view from underneath the dancing elephant.

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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried


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